Academica Advertising is the most trusted, reliable way of reaching the Canadian postsecondary education sector en masse — we do it daily.
Land in the inboxes of the sector’s most active listeners.
Institutions reached with each
ad, every day
Of the sector’s most engaged leaders and decision-makers
Of readers consider the Top Ten to be their go-to source for Canadian PSE news and events.
You have a message or event that matters. We know the people that need to hear it.
You decide how and when you’d like to advertise.
We will work alongside you to develop a custom campaign using the Academica Top Ten daily newsletter, optimizing value and reach.
After we finalize the plan together, we will work with you to draft the content with the greatest impact on our audience.
Need a hand with deciding exactly what to say? We can write your content for an additional fee.
We schedule your ad(s) or article. When the day comes, whether it’s an ad in the Academica Top Ten newsletter or a longform article on the Academica Forum, your message will reach over 8,000 inboxes across the country.
All of the ad space goes to you — we only run one ad per edition of the Top Ten so your ad isn’t competing for attention.
Using a strong call-to-action, bring our readers to the landing page of your choice, giving you more space to engage them. Maybe you want them to sign up for a conference, register for a professional development course, or read your latest research: whatever the goal, the audience is engaged.
After each ad you run, we will follow up with engagement metrics so that you can track the success of your campaign.
our baseline offerings.
Using our baseline plans, we’ll work with you to find a solution that works
The Top Ten is the most trusted source for higher ed news, sector wide. Relying on this trusted brand, spread your message across the sector.
Long-form content that introduces your insights, research, or message to the sector. Your content is hosted indefinitely on the Academica Forum.
"Advertising in Academica's Top Ten led to the most website traffic we've ever had, helping us reach over 200 institutions in just one day."
You can book as many ads as you need, as far in advance as you’d like. Due to demand, we typically book two weeks in advance. However, if your timeline is tight, we will try our best to accommodate, working alongside you to develop a solution that can work.
When supplying Top Ten ad copy, we ask for a 2-business day minimum lead time and if you’re supplying copy for a Forum article, we ask for a 4-business day minimum lead time.
It’s your choice! Clients typically provide the copy for their Forum articles, though for an additional fee, we can draft it. If you’d like us to draft your article, we will meet with you to talk about what you’d like included, and to ensure we have a firm understanding of what we’re writing about. Then, we will send it to you to edit and approve.
We don’t notice significant differences attributed to the day of the week an ad runs. A compelling headline with strong copy and an actionable call to action help ensure that an ad will perform well — that’s why we work with you to ensure that any ad copy being posted is optimized for the platform and the readership.
It’s up to you! If you draft your ad copy, we will edit it to ensure it’s optimized for the platform. Alternatively, we can draft your ad copy for the Top Ten at no added cost, working alongside you to ensure it meets your needs and aligns with what you envisioned. Either way, whether we edit your copy or we draft it, you always get the final approval.
To maintain consistency and accessibility of the Top Ten, the style or design of ads cannot be edited at this time. To maximize the accessibility of our newsletter, ads are fully text-based and do not include graphics or pictures at this time.
After an ad runs in the Top Ten, within 3-5 days you may request engagement metrics that include how many views and clicks your ad received. We highly recommend using a custom tracking link to help ensure you’re able to get as much value from the campaign as possible.